Watermelon Pictures

Field of Practice
2025

00 Watermelon Pics Hero
01 Watermelon Pics Arabic Wordmark
Watermelon Pictures Arabic Wordmark
02 Watermelon Pics Swag
Watermelon Pictures Swag
03 Watermelon Pics Stamps
Watermelon Pictures Stamps
04 Watermelon Pics Grids
Watermelon Pictures Posters
Watermelon Pictures Logo Animation

Watermelon Pictures is a Palestinian-owned film production and distribution company founded by two Palestinian Chicago-based brothers. Their mission is to champion unheard voices and imagine our way into a liberated future through film. The bilingual visual identity system is ripe with meaningful symbols and gestures, from travel stamps and watermelon seeds to Arabic messaging and graphic devices that offer a fresh lens on Palestinian stories. To celebrate the brand’s launch, we designed sweatshirts, totes, stickers and a number of posters for the company’s first cohort of feature-length films.

Creative Direction
Nora Dyer
Identity Design
Erick Morales and Nermin Moufti
Motion Design
Erick Morales
Arabic Typesetting
Nermin Moufti
Brand Strategy
Alibaster McDonald and Kristin Lueke Identity
Project Management
Kristen Romaniszak