Seekers is a small-batch coffee roaster founded by a pair of lifelong soul brothers in pursuit of wisdom, beauty and spiritual awakening. Together, we defined the brand’s look, feel and voice. The visual identity invites curiosity and offers a window into the Seekers mindset—it is light and spacious, earthy and subtle. We also designed a full packaging suite, as well as brand swag and merchandise, including a tote and limited edition screenprint of the “Smaller Fatiha for Drinking Coffee,” composed by al-Habib Ahmad ibn Muhammad al-Mihdar.
- Visual Identity Design
- Nermin Moufti
- Brand Strategy
- Kristin Lueke
