Comedian Mo Amer is the producer, writer and star of the first Palestinian-American sitcom on Netflix, which released its second season to immediate and widespread acclaim in early 2024. We designed the wordmark, title card and digital promotion materials, taking a scalable, high-impact typographic approach that embodies Mo’s piquant, provocative and fearless voice. The system includes custom iconography and patterns, drawn directly from the show’s plot and inspired by tatreez, traditional Palestinian embroidery.
- Visual Identity Design
- Nermin Moufti
