The world needs lithium to transition to a clean electric future. That means clean, sustainable, and cost-effective solutions for obtaining lithium are essential.
We worked to comprehensively (re)introduce Lilac. Built for the electric now.
Lilac is the leading provider of commercially-ready ion exchange technology solutions that help unlock faster, cheaper, and cleaner production methods to meet today’s lithium demand.
Our team lead messaging strategy, brand, and website.
The custom typography in the new wordmark supports a bold, progressive vision. The dot in the “A” alludes to the process of lithium extraction.
A bonus: a flamingo mascot was developed as a symbol for the internal Lilac team—an emblem of the birds that flock to the brine lakes where their technology is deployed.
- Nora Dyer
- Ryan Paule
- Melinda Benoit
- Lauren Orlofsky
- Matt Soria
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