THE CHICAGO KOREAN DANCE COMPANY WAS FOUNDED BY ART DIRECTOR DR. AE-DEOK LEE IN 2009 AND IN OCTOBER OF THAT YEAR GAVE ITS FIRST GRAND PERFORMANCE, ENTITLED “EXPLORING THE PULSE OF KOREAN DANCE.” SINCE THEN, THEY HAVE BEEN SPREADING THE CULTURE AND BEAUTY OF KOREA TO MAINSTREAM AMERICA.
Because of limited resources, we joined them in re-inventing and rebranding the company by creating an assortment of marketing, advertising, and promotional materials that range from the initial mark, brand positioning, online presence, and endless pieces of print, signage, and archival books, posters, and catalogs.
- Design Firm
- Segura Inc
- Designer
- Carlos Segura
- Client
- Chicago Korean Dance Company
- photography
- Matthew Bowie
Project link
