East-West/West-East is an MFA graphic design thesis project. After knowing the situation that there is a lack of accessibility and clarity on East-Asian typography knowledge for a broader range of audiences, the thesis project aims to research and design a series of references on how to use East-Asian typography and Latin typography.
While at a macro level, notions of globalization and nationalism are shifting between the two over time. Cross-culture communications in our daily life scenario are still unstoppable. Among those communications, the dialogue between East-Asia and the west is one of the driven forces. To raise the accessibility, clarity, and appropriate uses of East-Asian typography and Latin typography is needed. The resources and references shall be decentralized. It should not only limit to certain practitioners and scholars but also open to a broader and even younger audience.
The results are executed through items that can often be seen daily. Those deliverables include a book, a series of informational posters, a teaser motion, a typographical ruler, an online reference website, a series of conceptual packaging designs.
- Thesis Instructor
- Sean Adams
- Thesis Instructor
- Gerardo Herrera
- Student/Designer
- Yi Mao
Project link
