The Dark Room

One Design Company
2019

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Embossed menu details
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The “calling card” for the restaurant—a poem enticing guests to search out its location within the hotel
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Matches; coasters
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Menu
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Very rarely is the restaurant’s full name revealed visually…

The Dark Room—a romantic steakhouse hidden behind a moving bookcase within a hotel—leveraged a mysterious typographic identity alongside a cryptic brand voice to entice guests to explore and discover.

Design Director
David Sieren
Copywriter
Bianca Smith
Senior Designer
Stacey Donaldson
Project Manager
James Johnston