Sum Saison

One Design Company
2019

Sum Poster K
Sum Cans 01
Cans on display
Sum Cans 02
Cans on display
Sum Label 01
The labeling process
Sum Hero 01
What’s up with Sum Saison?
Sum Cans 03
Labeling complete!

We partnered with our friends at Hopewell Brewing Company to both name and design the packaging and promotional material for one of their latest saison beer creations.

Leaning into the concept of our collaboration, “Sum Saison” was developed as a celebration of what happens when you come together, leave ego at the door, mix things up, and create something you couldn’t create on your own. Graphically, the motif is a deconstruction of the One Design workmark, and the visual vernacular of a standard Hopewell can.

Design Director
David Sieren
Senior Designer
Stacey Donaldson
Copywriter
Bianca Smith