By Warhol

Leo Burnett Department of Design
2019

By Warhol Logotype
By Warhol Liz
By Warhol Marilyn
By Warhol Selfies
By Warhol Art Institute
By Warhol Warhol

The 'By Warhol' campaign promotes the third and final stop of the highly anticipated retrospective, Andy Warhol—From A to B and Back Again. It contextualizes Warhol's colorful work with contrasting palettes, 70s-inspired typography, and a gridded layout structure.
 
Overall, the campaign works to give retrospective credit to Warhol by contextualizing his body of work through a contemporary lens. Product placement? Warhol did it. Selfies? Warhol took them. A fair amount of contemporary culture? By Warhol.

EVP Head of Design
Alisa Wolfson
VP Design Director
Kyle Poff
Designer
Austin White
Copywriter
Pete Lefebvre
Project link