Suzㅅㅈ Branding

Suzie Shin
2018

Suzie Shin Hero 2
Process 3
The logo is locked up vertically and horizontally, on top of the textures created from found images of astrology.
Biz 99 2
Documentation of the five different business cards, printed on recycled cotton paper for a luxurious, textured feel.
Biz 69 2
The informative side of the business card featuring the horizontal logo lockup logo and text in multiple directions.
Process 4 2
Colorful glyphs that did not make the cut.
Process 5
A process image that shows custom Korean letters in different weights to match Akzidenz-Grotesk BQ Bold.

My parents immigrated from South Korea to America in the late 1980's, and had three children. Like most immigrants, they had to decide on two names: one from our culture, and one we could easily use in English. I was named Suzie (not short for anything), and 수지 (pronounced "Sooji") out of the purpose of convenience. In homage to my deeply integrated Korean-American upbringing, I developed this logo that features my short nickname "SUZ," alongside glyphs and the beginning characters of my name in Korean. 

The Korean characters were custom designed to match the S & Z in Akzidenz-Grotesk BQ Bold. The glyphs were made to contrast the characters while providing modular opportunities and variable usage. The imagery/textures came from altering scans from the 'Space & SciFi' gallery of the British Library's Mechanical Curator Collection. 

Designer
Suzie Shin